Arkansas Internet Marketing and Arkansas Inbound Marketing Blog

Jon Dodson

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Growing Your Small Businesses Faster with PPC

Posted by Jon Dodson on Thu, Mar 23, 2023 @ 02:03 AM

As a small business owner, it can be challenging to grow your business and reach new customers without a significant marketing budget. However, pay-per-click (PPC) marketing can be cost-effective to drive traffic to your website and increase sales. In this article, we will explore how to grow your small business faster with PPC marketing.

What is Google Ads PPC marketing?

Google Ads is Google’s PPC marketing platform. It allows you to create ads at the top and bottom of Google search results. When someone clicks on your ad, you pay Google a fee. This fee is called a cost-per-click (CPC).

Google Ads PPC marketing is a great way to reach potential customers actively searching for your product or service. You can target specific keywords and audiences to make sure the right people see your ad.

How to Grow Your Small Business Faster with PPC Marketing

Define your target audience

The first step in using PPC marketing to grow your small business is to define your target audience. PPC advertising allows you to target specific demographics like age, gender, location, and interests. 

By specifying your target audience, you can create more effective PPC ads more likely to resonate with potential customers.

Choose the right keywords

Choosing the right keywords is essential in PPC marketing. Keywords are the words or phrases that potential customers use to search for products or services online. 

By choosing the right keywords, you can ensure that your PPC ads appear in relevant search results. Researching and selecting the most effective keywords can help you reach your target audience more effectively and increase the chances of converting clicks into sales.

Create effective ad copy

The ad copy in your PPC ads should be concise, engaging, and relevant to your target audience. Effective ad copy can help grab potential customers' attention and encourage them to click on your ad. 

Additionally, it is essential to include a clear call-to-action (CTA) in your ad, such as "Shop now" or "Learn more," to encourage users to take action.

Use landing pages effectively

Landing pages are the web pages that users are directed to after clicking on a PPC ad. Effective landing pages should be designed to convert clicks into sales or leads. 

Landing pages should be relevant to the ad copy and include a clear and compelling offer or CTA. Optimizing your landing pages can increase the chances of converting clicks into sales.

Monitor and adjust your campaigns

PPC marketing requires ongoing monitoring and adjustment to ensure that your campaigns are effective. By monitoring your campaigns and analyzing data such as click-through rates, conversion rates, and cost per click, you can identify areas for improvement and adjust your campaigns accordingly. This may involve changing your ad copy, targeting different keywords, or adjusting your budget.

Use retargeting

Retargeting is a powerful PPC strategy that involves targeting users who have previously visited your website or engaged with your brand. Retargeting can increase the chances of converting users into customers by reminding them of your brand and encouraging them to return to your website. 

By retargeting, you can reach users already familiar with your brand and increase the chances of converting them into sales.

To Sum Up

PPC marketing can be a cost-effective and efficient way to grow your small business and reach new customers. By defining your target audience, choosing the right keywords, creating effective ad copy, using landing pages effectively, monitoring and adjusting your campaigns, and using retargeting, you can increase the chances of converting clicks into sales and growing your business faster. 

While PPC marketing can be a complex and ever-changing field, with the right strategy and execution, it can be a powerful tool for small business growth.

Vertical Studio is a Google ads agency can help you create effective PPC campaigns. Get started now.

Topics: online marketing

Why Is Local SEO Critical to Your Business Success?

Posted by Jon Dodson on Thu, Mar 16, 2023 @ 23:03 PM


As a small business owner, you may wonder why local SEO is so important. After all, doesn’t everyone just use Google when looking for something?  The answer is no. People use a variety of search engines, but more importantly, they use various search methods. 

When it comes to local SEO, your potential customers are looking for you in a variety of ways. If you’re not using local SEO to draw attention to your business, you could miss out on a massive chunk of your potential customer base. 

How Local SEO Can Benefit Your Business

Local SEO is critical to your business's success because it allows you to reach customers looking for your products and services in your local area. Think about it. When someone searches on Google, they are typically looking for something specific. They may be looking for a product or service in their local area, or they may be looking for information on a particular topic. 

If you can optimize your website and your local listings for the keywords people are searching for, you’ll be able to reach them when they are actively looking for what you offer.  As you can see, you must ensure your website and your local listings are optimized for local search to get your target audience. 

Here are a few tips to help you get started: 

Optimize your website for local keywords. 

Make sure your website includes the name of your city and state in your titles and your content. Use local keywords throughout your site to inform search engines that you want to be found by people in your area. 

Get reviews from your customers. 

Online reviews are essential for local SEO. Make it easy for your customers to leave reviews by providing links on your website and in your email signature. You can also encourage customers to leave reviews by offering discounts or giveaways. 

Monitor your online reputation. 

In addition to reviews, your online reputation includes what people say about you on social media, in forums, and in blog comments. Monitor your online reputation regularly and quickly respond to negative comments and reviews. 

Stay updated with the latest local SEO trends. 

Local SEO is constantly changing, so staying up-to-date with the latest trends is crucial. Subscribe to blogs and attend local SEO conferences and meetups. 

How to Optimize Your Local SEO Efforts

Optimizing your website for local search is one of the best ways to ensure your business is visible online. Local SEO is a set of strategies and tactics that you can use to improve your website's visibility in local search results.

Many benefits come with optimizing your website for local search. For one, it can help you to reach a larger audience. People searching for local businesses are usually more likely to convert into customers than those searching online. Additionally, local SEO can help to improve your website's organic search rankings, making it more likely that people will find your site when they search for keywords related to your business.

It is also essential to make sure that your website is mobile-friendly. More and more people are using their mobile devices to search for businesses, so your site must be designed to be viewed on a mobile phone or tablet. You can do this by using a responsive design or by creating a separate mobile version of your website.

The Benefits of Hiring a Local SEO Expert

They Know the Local Search Engine Landscape

A local SEO expert is intimately familiar with the local search engine landscape. They know which directories and citation sites are most important for local businesses and have a keen understanding of how the local algorithm works. This knowledge is critical for helping your business achieve a high ranking in local search results.

They Understand Local Keyword Research

Another important ranking factor for local businesses is keyword research. A local SEO expert understands how to properly research and target local keywords that will help your business rank higher in SERPs.

They Can Help You Build Local Links

Link building is another important ranking factor for local businesses. A local SEO expert can help you build high-quality links from local directories and citation sites.


As the world of online marketing continues to evolve, the importance of local SEO cannot be understated. If you want to succeed with your online marketing efforts, then you need to ensure that you are optimizing your local SEO.

Do you need SEO services in Arkansas? Turn to Vertical Studio. We help our clients find the answers they need for their business by helping them ask the right questions. Contact us.

Topics: Arkansas SEO

How Optimizing Your Google Business Profile Gets You More Customers

Posted by Jon Dodson on Fri, Mar 10, 2023 @ 02:03 AM


Google is the most visited website around the globe. It has an impressive 92 percent of the overall search engine usage rate. Establishing a Google Business Profile (formerly Google My Business) is a great way to attract potential customers to your business through Google search and the Google Maps application.

What Is a Google Business Profile?

Google Business Profile is a free tool from Google that enables businesses to create a profile that can be seen across Google services. This profile includes information about the business, such as its location, services, and products. It also allows businesses to upload photos. 

Creating a profile is a great way to increase visibility across Google services and may result in your information showing up in Google Search, Google Maps, and Google Shopping. This free tool is only available to businesses providing in-person services, such as restaurants, stores, or consultants. Online-only businesses must use other Google tools, like Google Ads and Google Analytics, to promote their business.

Here are four ways an optimized Google Business Profile helps you get more customers:

  • Get Discovered in Google and Google Maps

Creating a Google Business Profile helps ensure customers can easily find and connect with your business. It's a great way to reach local customers searching online, increasing the chances of your business coming up in relevant searches. Additionally, it can boost your local SEO, as a local business listing is more likely to appear when people search for a nearby business using Google Maps.

  • Verify Location(s) for Customers to Find

Ensuring your business location is verified can help you appear more prominently in local search results on Google products such as Maps and Search. Additionally, having a verified location can boost your business in terms of the distance ranking factor, improving your chances of being seen by potential customers. You could request a verification postcard if you did not verify your location during the account creation process.

  • Control Your Online Business Information

Google Business Profile is a tool that allows business owners to manage the information about their business that appears on Google. It lets you control the contact information, business hours, services offered, and other details available to people who find your business on Google. It can also be used to post updates about changes to your business, like if you've expanded services, temporarily closed, or fully reopened during times of emergency. Additionally, Google Business Profiles have a high ranking on local search engine results, meaning any information you post will appear above third-party sites that may have outdated information.

  • Build Trust Through Reviews

Reviews are a great way to build trust and credibility with customers. Through star ratings and detailed reviews, Google allows customers to share their thoughts and experiences with businesses. This helps other potential customers decide which businesses to visit and products to buy. Seeing all positive and negative reviews on a public platform can be nerve-wracking, but it's better than all positive reviews since it is more believable.


Optimizing your Google Business Profile can effectively attract more customers and increase visibility for your business. By having a complete and accurate profile, potential customers can find your business more easily and better understand what you offer. Additionally, by taking advantage of the features a Google Business Profile offers, such as photos, reviews, and posts, you can further increase the chances of potential customers taking action. Doing so can help you make the most of your online presence and reach a larger audience.

Vertical Studio is your internet marketing and inbound marketing partner in Arkansas. Get the maximum impact from your website! We work with several tools and services to ensure that your website is in a Continuous Improvement Process. If you need Google Analytics implementation, we can help. Get in touch with us today and let’s talk!

Topics: Arkansas SEO

How SEO Services Measure a Local SEO Campaign’s Success

Posted by Jon Dodson on Thu, Mar 2, 2023 @ 19:03 PM


Search Engine Optimization, better known as SEO, is an essential marketing tool for small businesses in the digital age. It can help increase their visibility, create targeted content, and gain more customers. This digital marketing tool is also a cost-effective way to get more web traffic. 

However, you must remember that a local SEO campaign continues even after making your website user-friendly. You must also work with professional SEO services to measure the success rate of your local marketing campaign. They will help you determine your strong points and where to improve to get even more customers. 

If you want to enjoy better results, this article will enumerate seven metrics professional SEO services look for to measure how well your SEO campaign has performed.

1. Keyword Ranking

SEO services analyze the business’s keyword rankings in search engine results to determine the local SEO campaign’s success. You must ensure you rank near the top because most people only look at the companies on the first page. 

A successful SEO strategy means the business will land on the first page, increasing brand recognition and traffic to its website and physical store and boosting sales. On the other hand, lower rankings mean the SEO campaign is ineffective, and you may need to adjust your strategy. 

2. Backlinks 

You must include backlinks in your local SEO strategy because they help determine the business website’s strengths. They can also be referrals from complementary business sites or customer reviews. 

Professional SEO services analyze backlinks from credible domains to determine their quality and how many sites link to the business’s Google My Business (GMB) page. 

3. Engagement Rates

Your SEO campaign’s engagement rates measure your audience's interest in what you offer, how often they interact with your content, and how strongly they connect to your brand. This essential data can help you understand how well your brand performs and how to better engage with your potential customers. 

You can also analyze your local engagement rates to help you better understand how well your business is doing in the local market and how to improve your local SEO efforts. 

4. Domain Authority 

Experts developed the domain authority to measure a website’s potential success in the search engine result pages (SERPs). It’s an essential metric that SEO services use to evaluate a website’s backlinks. 

You can increase your website’s domain authority by reaching out for quality links from credible sources. Improving traffic from legitimate websites will also raise your score. 

5. Organic Traffic 

Besides keyword rankings and engagement rates, SEO services use organic traffic to measure your local SEO campaigns’ success. It’s the website visits that search engine results generate instead of the paid ads. Higher-ranked sites receive more visitors, and this data can help experts create better content and strategies to attract more customers. 

You can improve your site’s rankings by monitoring how many people visit different web pages, comparing your rankings against competitors based on keyword terms, and adjusting your local SEO strategies accordingly. 

6. Conversion Rates

SEO services use conversion rates to measure the SEO campaign’s success by tracking organic traffic and determining if visits result in leads and sales. These metrics indicate how many people followed the call to action (CTA) button. Moreover, the expert will adjust the campaign if your business has low conversion rates. 

7. Traffic Quality and Bounce Rates

Professionals will determine your local SEO campaign’s success by evaluating web traffic quality, like page views, popular pages, and bounce rates. The results will then help them know if your content and keywords are relevant to your visitors. 


Running a successful SEO campaign goes beyond implementing it; it also means measuring its performance and adjusting it accordingly. You can get the best results by enlisting the help of professional SEO services. 

If your small business needs professional SEO services in Arkansas, work with Vertical Studio! We’re committed to helping companies to get maximum impact from their websites with our high-quality services. Contact us now to discuss your online strategy!

Topics: search engine marketing

Unlocking the Potential of Pay-Per-Click with Google Ads

Posted by Jon Dodson on Fri, Feb 24, 2023 @ 03:02 AM


Pay-per-click (PPC) advertising is an easy way for businesses to gain visibility on the internet, especially on search engines such as Google. PPC campaigns are set up to target certain keywords and phrases so that when a person types those words into the search engine, your ad can appear in the sponsored listings for them to see. With PPC advertising, companies can pay only when someone clicks on their ad, making it an effective and cost-efficient way to gain visibility.

Google Ads: A Brief Overview

Google Ads, formerly Google Adwords, is Google’s paid search platform that allows businesses to advertise on the search engine. Google Ads is ideal for businesses that want to target potential customers already looking for their services or products. With Google Ads, businesses pay when their ad is clicked, and they can adjust their bid and budget to ensure they are getting the most value out of their ad spend.

What Is a PPC Campaign?

In a nutshell, a PPC campaign is an internet advertising model in which a company pays a fee each time its ads are clicked. This is a great way to ensure that many people see your ads and that the right people see your ads.

Google Ads is the most popular platform for creating PPC campaigns. With Google Ads, you can create campaigns that target specific keywords and demographics. This way, you can ensure that your ads are seen by those most likely to be interested in your product or service.

Benefits of PPC Using Google Ads

PPC marketing is one of the most effective ways to get your business noticed online. Here are some of the benefits:

1. Quick & Easy Setup

One of the biggest benefits of using Google Ads is that setting up a PPC campaign with the program is relatively straightforward. Businesses don't need to have a sophisticated understanding of technology or marketing and advertising to get started using Google Ads. The platform also offers plenty of resources that make it easy to set up and manage campaigns, so businesses can take full advantage of PPC advertising without consulting outside professionals.

2. Highly Targeted

Google Ads allows businesses to target potential customers accurately and precisely. From targeting customers by their geographical location, demographic information, and interests to targeting certain keywords related to the products or services you offer, Google Ads gives businesses the ability to tailor their campaigns in a way that increases their chances of having a successful PPC campaign.

3. Cost-effectiveness

Since businesses only pay by the click and they can control the cost of each click, PPC through Google Ads is one of the most cost-effective ways to advertise. By setting up the right campaign and targeting the right keywords, businesses can ensure they get maximum value out of their PPC budget.

4. Measurable Results

Google Ads has a reporting feature that allows businesses to measure the performance of their campaigns. With this data, businesses can tell how much they are spending and how much money they make from their campaigns. This allows businesses to adjust when necessary to ensure their campaigns are optimized for the highest return on investment (ROI).


PPC  advertising using Google Ads is an invaluable tool for businesses of all sizes. With the ability to target specific audiences, manage budgets and costs, and track results, businesses can use Google Ads to get the most out of their PPC marketing campaigns. Whether you are just starting out or are an established business, Google Ads can greatly increase your visibility online and boost your bottom line.

Do you need help with PPC in Arkansas? Vertical Studio got you covered. We are an Arkansas-based internet marketing company ready to help you bring the results you want for your business. Get in touch with us today!

Topics: online marketing

7 Things That Google Analytics Tracks on Your Website

Posted by Jon Dodson on Fri, Feb 17, 2023 @ 01:02 AM


Google Analytics is a powerful tool marketers and business owners use to measure the success of their websites, campaigns, and marketing initiatives. With Google Analytics, you can gain valuable insights into the performance of your website, understand how visitors interact with your content, and optimize your campaigns to get the most out of your budget.

If you're looking to get the most out of your website or marketing efforts, using GA to keep track of certain things can help. Here are seven crucial website metrics that you can know with the help of Google Analytics:

1. The Number of Visitors on Your Site in Real Time

Real-time tracking with Google Analytics is a great tool for monitoring your website or app activity. It allows you to quickly assess the success of a new campaign, track the impact of social media shares, and test out any modifications you make to your site. Keeping track of real-time reports can provide valuable insights into the performance of your website.

2. Location of Your Site Visitors

Google Analytics is a tool that allows you to analyze the geographical locations of visitors to your website. You can gain insights into your visitors' location and adjust your content or advertising strategies accordingly. You can view the locations of your visitors on a world map or drill down deeper to view data by country, city, continent, or subcontinent.

3. Audience Interests

To get an idea of what kind of people your audience is made up of, it's best to visit the Audience tab in the menu. From there, you can explore their interests by clicking on Interests and then Overview. This will give you a better understanding of who your viewers are and what they're interested in.

4. Which Channels Drive the Most Traffic 

Google Analytics helps you track which traffic sources are driving people to your website. You can check which social media sites, organic search results, or other sources bring the most visitors to your website. You can use the default channel groupings provided by Google Analytics or create your own groupings to get a better view of your website traffic. By analyzing the data from these channels, you can make better decisions about optimizing your marketing efforts and getting the most out of them.

5. Performance of Marketing Campaigns

Google Analytics provides a way to track the success of your marketing campaigns. You can view information on how much traffic each campaign generates, what percentage of that traffic is converting, and how the different campaigns are performing compared to one another. This data can help you understand which campaigns are the most successful and use that information to adjust your strategies and improve your overall marketing performance.

6. How Users Navigate Your Site

Google Analytics Behavior Flow Reports allow you to trace the path of your website visitors. It reveals a visitor's journey from the page they first land on to the pages they visit next. By accessing the Behavior Flow reports, you can see the series of pages a visitor has gone through during their visit to your website. This helps you to understand the actions taken by your visitors and identify potential areas for improvement.

7. Site Conversion Rate

To view the success rate of your goals in Google Analytics, you must have already configured them. You can look at the rate of each goal individually or by selecting them all together for an overview.


Google Analytics is an incredibly powerful tool that can revolutionize how businesses track, analyze, and utilize the data they collect. It can provide a wealth of insights to help businesses better understand their customers, optimize their website design, and increase their overall success. With its powerful reporting capabilities and intuitive interface, it's no wonder why so many businesses are turning to Google Analytics to help them make smarter decisions. All these make Google Analytics an invaluable tool for businesses of all sizes.

Vertical Studio is your internet marketing and inbound marketing partner in Arkansas. Get the maximum impact from your website! We work with several tools and services to ensure that your website is in a Continuous Improvement Process. If you need Google Analytics implementation, we can help. Get in touch with us today and let’s talk!

Topics: Analytics

SEO and Content Marketing: Powering Your Digital Presence

Posted by Jon Dodson on Fri, Feb 10, 2023 @ 08:02 AM


Digital marketing has been profoundly impacted by the implementation of SEO and content marketing strategies. These have enabled businesses to connect with their target audience in new and innovative ways, allowing them to drive more traffic and convert more leads than ever before.

To simplify, SEO is optimizing your website to make it appear higher in search engine results, while content marketing uses content to drive profitable customer or client action. The relationship between these two aspects is quite strong. SEO helps your content rank higher in search engine results, while content marketing attracts customers to your website. Together, they form a powerful combination to help you reach your goals.

Without content marketing, SEO would be less effective. It's like a body without a soul–the body is there, but it doesn't have the life force to make it move. SEO is the backbone of a website's success, but content marketing is the spark that brings it to life. The two need to be integrated to make a website truly successful.

Keyword Strategizing 

SEO is a process of optimizing web content to make it more visible and attractive to search engines. It involves researching relevant keywords and strategically placing them in the content to improve its ranking in SERPs. It's important to ensure the keywords are used naturally and not overused, as this can damage the content's ranking. SEO and content must be balanced for the best results.

To achieve successful search engine marketing, we use keyword strategies to find the most relevant and popular keywords associated with our business or industry. We recommend using Google's Keyword Planner, a keyword analysis tool, to analyze the keyword volume and competition for our identified keywords. With this data, we can create an effective keyword strategy tailored to our business and industry.

It is essential to include the target keywords in your content to achieve higher rankings and increase website traffic. However, you must use these words in moderation and not overdo it. Too much repetition of the same word will have a negative effect on your SEO. The best approach is to use the main keywords in the title and body of the content and do so sparingly to achieve the best results.

Outstanding Content

Search engine optimization and content marketing require regular, consistent effort. Content that is new, original, and creative will be quickly picked up and ranked higher than content that is of low quality and repetitive.

Content must be compelling enough to attract your readers and provide a solution to a problem. By strategically incorporating relevant keywords, one can craft effective content that will be recognized by search engines. To create great content, brainstorming innovative ideas and including important keywords is essential.

Organic Website Traffic

Linkback, link-building or inbound linking is a technique used in SEO, which involves connecting your website with the websites of other high-authority domains such as .edu and .org. Doing this increases the likelihood of more people finding and visiting your website. 

The most effective way to develop links is by creating content that is considered to be of expert-level quality. Doing this will not only get you a link back from these high-authority websites, but it will also increase the amount of traffic to your own website.


Content marketing can be incredibly successful when combined with SEO. The two should not be viewed as separate entities but rather as partners in achieving success. When done together, they can be incredibly powerful, creating greater visibility and more results.

If you are looking for a digital marketing company in Arkansas, turn to Vertical Studio. Our primary services include internet marketing and inbound marketing. Contact us!

Topics: search engine marketing

F5 Techniques to Create Successful AdWords Campaigns

Posted by Jon Dodson on Fri, Feb 3, 2023 @ 07:02 AM

Google AdWords is a great platform for reaching potential customers and increasing traffic, leads, and sales. However, creating and running an effective AdWords campaign can be daunting. 

In this article, we will discuss five of the most important techniques you should use to ensure your campaign is successful and provide advice on how to get the most out of your AdWords campaigns.

Optimize for Conversions

Achieving success with your paid search campaigns depends on reaching an Effective Return on Ad Spend (ROAS). This can be done by calculating the ratio of revenue generated to the amount spent. In optimizing conversions, it's important to adjust your campaigns to maximize the return on investment strategically. This can be done by analyzing the data and making changes such as adjusting bid prices and targeting particular audiences. 

Additionally, testing different ad copy and strategies can also help you get the best results.

Optimize for Cost Per Click 

Your cost per click (CPC) is critical to your business's success. Each keyword you use to target customers will have its unique cost and conversion rate, giving it a different effective CPC. Depending on the price of the products you're selling, the CPCs can range from low to high, and it's up to you to figure out the best cost for each keyword.

Optimize for Targeted Ad Positions

When running an effective AdWords campaign, being in the top three positions in paid search is now a must. With Google’s single-column search results page, it’s essential to ensure your ads are in the top spots to get maximum visibility. Your ad position will directly impact your cost per click and click-through rate (CTR).

While there isn’t a native capability within AdWords to lock in a specific position, you can target a range. To do this, you will need to set up a bid strategy that allows you to adjust the bid for each position in the range. This will give you more control over your ad position and help you achieve a higher CTR.

Optimize Your Click-Through Rate 

The click-through rate (CTR) of your ads is a significant metric to consider when measuring their effectiveness with the targeted keywords. It is not simply a statistic that provides bragging rights but a factor that Google considers when calculating the quality of the keyword, which can consequently affect your cost per click, ad positioning, and impression share.

Optimize Your Impression Share

Low impression share can mean missing out on potential customers and leads. It can also indicate that your bids need to be higher and more competitive to be seen by your target audience.

You’ll need to analyze your campaigns and keywords to improve your impression share and ensure your bids are competitive enough to get the impressions you need. You may also need to adjust your targeting settings to make sure you’re reaching the right people.

It’s also important to keep an eye on your Quality Score, a metric that Google uses to determine how relevant your ads are to the keywords you’re targeting. A high Quality Score will help you get more impressions and a higher impression share.


By using these techniques, you will be able to maximize the return on your investment and make sure your AdWords campaigns are generating the desired results. 

Get the maximum impact from your website today. Seek assistance from the experts at Vertical Studio, an inbound marketing agency in Little Rock. From Google Analytics's implementation to Google Analytic reporting, you can trust us to provide quality service. Contact us today.

What Can Local SEO Services Help to Increase Your Foot Traffic?

Posted by Jon Dodson on Thu, Jan 26, 2023 @ 23:01 PM

Whether you're a small business or a large corporation, it can be difficult to attract new customers without the proper advertising strategies.

One of the most effective ways to reach new audiences is through local SEO services. These services can help your company get noticed by people in your area who are searching for products and services like yours.

This article will explore local SEO services and how they can significantly impact your business.

What Are Local SEO Services? 

Local SEO services are a way to optimize your website for local searches. When someone searches for something in their area, the search engine will display results with information about the business in that area. Local SEO services help your website show up on these searches, which means more traffic and more customers for your business.

It is a great way to increase sales and get more customers through the door. Local SEO services can help you rank higher on search engines like Google, Bing, and Yahoo! so your business shows up when people are looking for businesses in their area.

What Makes Local SEO Effective?

Local SEO helps get more visibility in search engines and gives you an edge over your competitors who are not using this type of marketing.

It is effective in bringing in more traffic and customers to your business because of the following reasons:

  • It is a highly targeted form of marketing that reaches the right audience.
  • You can reach more customers in your area using this type of marketing.
  • It helps you rank higher on search engines, which means more visibility for your business.

How Google Assigns Local Rankings

Google's local search algorithm is a complex system that considers various factors to determine which local businesses appear at the top of search results. Local businesses rely heavily on local SEO to increase their visibility in Google's local search results. Understanding how Google determines local rankings can help companies to optimize their local SEO efforts to improve their local search rankings and visibility.

Google primarily uses the following three factors to determine local rankings: relevance, distance, and prominence.

  • Relevance: Google looks at various signals to determine how relevant a business is to a particular search query. These signals include the content on the business's website, the keywords used in the content, the number of reviews a business has, and the quality of the reviews.
  • Distance: Google also considers the physical distance between the user and the business. The closer the user is to the business, the higher the company will rank in the local search results.
  • Prominence: Finally, Google looks at the prominence of a business. Prominence is determined by various signals, including the number of backlinks pointing to the business's website and the number of citations from other websites.

By understanding how Google determines local rankings, businesses can optimize their local SEO efforts to improve their local search rankings and visibility. By focusing on relevance, distance, and prominence, companies can ensure that they are visible to local customers searching for their products and services.


It is important to have a solid online presence if you want to succeed in today's competitive market. Local SEO services can help your business get noticed by people in your area who are searching for products and services like yours. This can eventually lead to increased foot traffic and sales.

If you want to rank your business locally, local SEO services are the best way to do so. By working with Vertical Studio, you can increase your website's visibility in search engines and ensure that it is optimized for local customers. Contact us now to learn more about our local SEO services and get started on your path to success.

How Your Business Can Thrive on Web Design & Development

Posted by Jon Dodson on Fri, Jan 20, 2023 @ 02:01 AM


A poorly designed website may cause issues, such as low conversion and engagement rates. This is not good news, especially for businesses with online presence! Websites that are poorly designed are difficult to utilize and may lead to a frustrating experience for site visitors.

If the website is created incorrectly, it may limit the scope of the company's reach. As a result, both the company's development and reputation suffer. For one, not many companies and businesses are aware that their website is not mobile-friendly or responsive.

Website design and development should receive more financial commitment from corporations. Read on to discover how your business can thrive on excellent web design and development.

Learning about Web Design and Web Development

Web design and development create websites and applications that are visually appealing, simple to use, and compatible with a wide range of devices. It relates to the visual appeal of a website. It includes the language, layout, colors, images, and photographs from the website. They are created by web designers. A site map will be created by a web developer before the site goes online.

Web development is often the first step in the creation of a website or application. Scripting, server configuration, database management, and other duties of a similar nature are also provided. It is not required for web designers to be graphic designers. However, they must be familiar with the methods involved in creating a user interface that is simple to use and adaptable for desktop computers, tablets, and mobile devices.

Web flow development eliminates the necessity for designers to write code in order to create visually appealing websites. It also allows developers to not only visually create websites, but also builds sophisticated websites that use semantic code.

Business Advantages You Can Get from Web Design and Development

Now that you have a better grasp of web design and development for your company, let's speak about the advantages of investing more money in better web design and development. They are:

  • Better Sales

Website design and development are both critical aspects in the creation of high-quality websites. Websites with a strong design promote more purchases. Before selecting whether to teach yourself how to build a website or pay a professional, consider the following.

Interface design and visual design are both components of the website design process. Web development is the process of planning and building a web layout that is compatible with a wide range of web browsers, mobile devices, and other sorts of devices.

Well-designed websites tend to generate more revenue. You can achieve this goal with the use of effective web design and development tactics, such as using click-bait headlines.

  • Improved SEO Ranking

Running a successful business requires the use of the Internet. When it comes to public competition, we compete with the best. The design and development of your website are critical to the success of your internet business.

A modern website that is engaging to users, easy to use, and up-to-date is crucial. It's not nearly as simple as it appears.

While building or constructing your website, consider how quickly it loads, how much data it requires, if it is mobile-friendly, and whether the information is useful and appealing to your clients.

SEO could be improved with some technical SEO from website design and development.


In these modern times, one critical component of a business is the website. For a business website, people want something easy to navigate, simple, and fast. As such, excellent web design and development expertise should be employed. With these two combined, your commercial website may reap rewards and allow you to meet your business goals!

Are you looking for a digital marketing company in Arkansas? Vertical Studio is here to take your business to the next level. Contact us today to learn more about our services!

Topics: Web Design and Development