Arkansas Internet Marketing and Arkansas Inbound Marketing Blog

The Most Common Local SEO Mistakes You Should Avoid

Posted by Jon Dodson on Thu, Jan 5, 2023 @ 22:01 PM


If you are a business owner or marketing professional, you understand the importance of local SEO. With the right strategy, you can increase your visibility and reach potential customers in your area. However, local SEO is a complex field, and many common mistakes can negatively affect your rankings. To ensure your local SEO efforts are successful, here are some of the most common mistakes to avoid.

No Google My Business Listing

One of the most important elements of local SEO is a Google My Business listing. A GMB listing allows you to provide essential information about your business, including your address, hours, and contact information. Not only does this make it easier for customers to find you, but it also helps Google to determine your local rankings. If you don’t have a GMB listing, you’re missing out on a critical local SEO opportunity.

Inaccurate or Duplicate Listings

Having an accurate and up-to-date GMB listing is important, but it’s not enough. You also must ensure that all of your citations (listings on other websites) are accurate and consistent. This includes the name, address, and phone number of your business. If there are any discrepancies, it can confuse search engines and hurt your rankings. Additionally, it’s important to avoid duplicate listings, as this can negatively impact your SEO.

No Local Content

Content is an important part of SEO, and local content is no exception. You should focus on creating content that is relevant to your local community and provides value to your target audience. This can include blog posts, videos, infographics, and more. Additionally, you should make sure to include local keywords and phrases in your content to improve your local SEO further.

Ignoring Reviews

Online reviews are an important part of local SEO. They can help you to build trust with potential customers and can also improve your rankings. For this reason, it’s important to monitor your reviews and respond to them promptly. You should also encourage customers to leave reviews, as this can help to boost your visibility and reputation.

Not Optimizing for Mobile

With more people using mobile devices to search for businesses, it's essential to optimize your website and content for mobile. This includes making sure your website is mobile-friendly, with a responsive design, as well as optimizing your content for mobile search. Not optimizing for mobile could cause you to miss out on potential customers, so make sure to prioritize this aspect of local SEO.

Not Using Local Keywords

Local keywords are key phrases that include your city or region, and they are an important part of local SEO. Make sure to include local keywords in your website content and your Google My Business listing to ensure that you appear in local search results.

Forgetting to Monitor Your Rankings

Finally, monitoring your rankings is important to ensure that your local SEO efforts have the desired effect. Make sure to track your rankings regularly, and adjust your strategy as needed to ensure that you remain visible in local search results.

The Bottom Line

Local SEO can be a powerful tool for businesses of all sizes and industries. However, it is important to be aware of the common local SEO mistakes to ensure maximum success. The most important things to remember are to ensure that your website is optimized for local searches, that you are utilizing the correct local keywords, and that you are creating quality content for your customers. 

Vertical Studio is a reputable digital marketing company in Arkansas. We can help you boost your local SEO. Get in touch with us.

Topics: Arkansas SEO

Why Your Local Business Is Struggling to Rank on Google Maps

Posted by Jon Dodson on Thu, Dec 29, 2022 @ 02:12 AM


When it comes to local businesses, ranking on Google Maps is essential to success. If a local business isn't showing up on Google Maps, they're likely missing out on potential customers, and their business could suffer as a result. But why is it that some local companies struggle to rank on Google Maps?

Unverified Google My Business

An unverified Google My Business listing means that the business hasn't been officially recognized by Google, which can lead to a lack of visibility in the search results. This is because Google only shows verified businesses in its search results, so an unverified listing will not appear in the results.

The first step to verifying your Google My Business listing is to create an account. You will need to provide basic information, including your business name, address, and phone number. Once you have created your account, you must verify your listing. This can be done through a phone call or a postcard sent to your business address. After completing the verification process, your listing will appear in Google's search results.

No Local Citations

Local citations are a critical factor in local search engine optimization (SEO) and help businesses to rank higher on Google Maps. Local citations refer to the mention of a business in an online directory, such as Yelp, Yellow Pages, or even a local newspaper. These citations help Google Maps to understand the relevance of a business for a particular search query, and as a result, the company appears higher in the local search rankings.

Unfortunately, many local businesses struggle to rank on Google Maps due to a lack of local citations. Without local citations, local businesses are not able to take advantage of the visibility that comes with a higher ranking on Google Maps.

The primary reason for the lack of local citations is that many local businesses are not actively engaging in local SEO. They are not taking the necessary steps to create and maintain a strong presence on local directories and platforms, which is essential for building local citations.

Furthermore, local businesses often do not have the resources or know-how to properly optimize their online presence and ensure that they are listed on the right local directories. Without the proper optimization, businesses can miss out on key local SEO opportunities that would help them to build local citations and improve their ranking on Google Maps.

Finally, many local businesses are unaware of the importance of local citations and their role in local SEO. Without the necessary knowledge and understanding, businesses cannot take the necessary steps to improve their local SEO and obtain the visibility they need to rank higher on Google Maps.

No Google Reviews

Google Reviews are an essential tool for local businesses looking to improve their ranking on Google Maps. As a business, having customer reviews on Google can help to boost your reputation and show potential customers that you are trustworthy. However, many local businesses struggle to gain Google Reviews, which can be detrimental to their ranking on Google Maps.

First and foremost, it is crucial to understand that Google Reviews are essential for local businesses. This is because Google takes into account the reviews when ranking local businesses on its Maps service. If you don't have any reviews or have a low number of reviews, it will be difficult to rank well on Google Maps.

Another reason your local business may struggle to rank on Google Maps is that you don't have a good reputation. If customers have had a negative experience with your business, they are unlikely to leave a positive review on Google. As such, ensuring that your customers are happy and that you provide them with the best possible service is vital.

Final Thoughts

Local businesses are struggling to rank on Google Maps due to various factors. To maximize visibility and rankings on Google Maps, local businesses should optimize their website with local keywords, obtain positive reviews, properly update business information, and leverage local directories. With the right strategy, local businesses can increase their visibility and gain the advantage of increased foot traffic and better brand recognition.

Improve your ranking on Google Maps with the help of Vertical Studio. We are a digital marketing company in Arkansas that helps our clients find the answers they need for their business by helping them ask the right questions. We make sure that our clients have the right strategy in place to take their business to the next level. Get in touch with us today!

Topics: Arkansas SEO

AdWords or SEO: Which Is Better for Your Business?

Posted by Jon Dodson on Fri, Dec 23, 2022 @ 07:12 AM


AdWords and SEO are two of the most effective digital marketing strategies. Both are incredibly powerful tools, and when used together, they can be quite effective in driving traffic to your website and generating more sales. However, it can take time to determine which one is best for your business. In this article, we'll compare the two strategies and explain the advantages and disadvantages of each, so you can pick which one is best for your marketing efforts:

What Is Google AdWords?

AdWords is a paid advertising platform offered by Google, allowing businesses to create text, image, and video ads that appear in Google's search results and on other websites throughout the internet. AdWords allows businesses to target specific groups of people, choose specific keywords and phrases, and pay for each click on their ads. AdWords also offers reporting and analytics tools that allow businesses to track the results of their campaigns.

What Is SEO?

Search engine optimization or SEO, is the optimization of websites and content for search engines like Google and Bing. SEO involves creating content relevant to your business and targeted keywords and ensuring that your website is optimized for search engines and users. SEO also involves making sure that your website is accessible to search engine crawlers, as well as optimizing your website's code and structure.

AdWords Vs. SEO

AdWords and SEO are two of the most popular methods of online marketing. They both have their strengths and weaknesses, and picking one over the other depends on the needs and goals of the business.

The main advantage of using AdWords is that it's a fast and effective way to get your message to your target audience. AdWords ads are targeted to specific keywords, so you can ensure that your ads are seen by potential customers actively looking for your products or services. AdWords is a pay-per-click (PPC) platform, so you only pay when someone opens your ad. This makes AdWords a cost-effective way to get your message out.

On the other hand, SEO is a digital marketing strategy that focuses on improving a website's ranking on SERPs. SEO involves optimizing a website's content, structure, and code to appear higher on SERPs. Optimizing a website for SEO can take time and effort, but it's a long-term strategy that can yield results for years.

The advantage of SEO is that it can help you achieve higher rankings on SERPs without having to pay for ads. Additionally, SEO can help you establish credibility and trust with your target audience. As you improve your website's ranking, you'll also strengthen your brand's reputation as an authority in your industry.

When it comes to deciding between AdWords and SEO, it depends on your particular goals and needs.


Google AdWords and SEO are both viable marketing techniques for businesses. Both have their strengths and weaknesses, and the best option for any particular business depends on their individual needs and goals. AdWords is a great option for businesses that want to quickly increase visibility and drive traffic, while SEO is a better option for businesses that want to build long-term value and brand loyalty. Ultimately, the key to success lies in understanding the advantages and disadvantages of each option and making an educated decision.

Vertical Studio offers AdWords and SEO services in Arkansas that can greatly benefit your business. Get in touch with Vertical Studio to find out what we can do for you!

Topics: Arkansas SEO

Arkansas Search Engine Optimization - Tips to Overcome Competition

Posted by Jon Dodson on Wed, May 8, 2013 @ 10:05 AM

Arkansas Search Engine Optimization, Arkansas SEOIf you are running an Arkansas based business web site, then neglecting Arkansas Search Engine Optimization is not an option. Arkansas search engine optimization is a way to let Google know that your site is about a certain niche. When people search for keywords related to that niche, your site will appear closer to the top of the search listings if you use Arkansas SEO. If this sounds good to you, read on.

A properly coded site is an important part of a successful SEO strategy. Poorly coded java can make it difficult for spiders to index your pages. Flash content cannot be indexed by spiders at all, unless there is a textual description included in it.

Proper keyword density is essential to search engine optimization. If you want search engines to consider your content high-quality, make sure that no more than 20 percent of a page's content is taken up by keywords.

For a good affiliate marketing strategy set up pay-per-click advertising. The pay is not very high, but over time, the profits will start to add up.

Research their previous experience, and how long they have been working in this field. Be sure you are aware of any risks, so that you are in a position to make a knowledgeable determination based on the facts.

Purchase a simple domain name that is pertinent to your niche and easy to remember. These are especially helpful for people that find your content on YouTube because they are easy to say and to remember.

Make the most of your meta description tags. They are useful to reach your search engine ranking goals. These description tags are important, as they show up below the title of your page in search engine results. Make your meta tag information concise and meaningful. If they are powerful enough, these tags can bring visitors to your site whether you have the top rank or not.

One way to increase your page's search rank and attract more visitors is to include a site map. A site map will link your pages to each other. This will increase your visibility through SEO and increase traffic directed to your site.

Make a site map to help the search engines index your site's pages. Also known as a navigation bar, a site map allows search engines to find pages from any other page of your site. Regardless of how large or small your website is, a site map will increase your ranking in search engines.

Keep the content of your website user-friendly. To gain higher search result rankings, create a website that is clear and easy to read. Your site should not only be easy for readers to use, but for search engines as well.

Many site owners forget to check their sites for grammar issues, even though that is one of the most important things about owning a website. Your website should be easy to read and free of errors to engage both clients and the search engines. If your keywords are spelled incorrectly or your site is full of glaring grammar errors, search engines will be less likely to include you.

There's a lot to search engine optimization, but as was stated earlier in the article, it's absolutely essential to make sure your website gets the business it deserves. Make sure to apply these Arkansas search engine optimization techniques to your website, as soon as possible, so that you can start getting more customers and more profits.

Topics: inbound marketing, search engine marketing, Arkansas SEO, arkansas Search Engine Optimization

Arkansas SEO - Learn How To Stay On Top

Posted by Jon Dodson on Mon, Dec 3, 2012 @ 14:12 PM

Whether you're an Arkansas business professional or an aspiring blogger hoping to make some money on the side, your number one tool in the internet arena is going to be something called Search Engine Optimization. This refers to a group of actions you can take to make your website appear as the number one result in a search. Read on to find out how an Arkansas SEO firm in can help you with a few tips.

Blocking domain ownership information is a crucial thing that can affect search engine optimization. This can cause search engines and other sites to view your website as a potential spammer. It will also cause it to negatively reflect it and cause it to probably not come up often in general searches and will thus cause fewer hits.

If you plan to retire or change your URL try to use a 301 redirect. This code is beneficial. The 404, or "Page Not Found" code can be damaging. A code 301 will tell your various search engines where they should transfer your old URLs search engine results page position to.

To improve your ranking on a search engine, make sure to include many backlinks in your website. This is a link that sends the visitor to a different part of your website. This link should be relevant to the previous page. For instance, if you have a celebrity gossip blog and you are posting about Paris Hilton, you can link back to a previous post about Paris Hilton's television show. The more relevant backlinks you include on your website, the more relevant your site appears to a search engine.

Joining SEO communities is a great way to learn little insider tricks of the trade. Say Google suddenly changes their policy and begins to treat HTML title tags differently. You may not find out about this until your site falls in the rankings. But if you're signed up to receive newsletters and e-zines from the SEO community, you will always be in the know.

Link purchases and exchanges can both be a really positive thing and a really negative thing depending on the situation. When it comes to search engine optimization, your best bet is to check the cache date of the page where your link would be located in Google. Search for "cache:url" where you put your website page in place of the term url. If page isn't there or the cache date is more than a month old, the page really isn't worth much and isn't worth paying the money or exchanging links with.

Ask for links. Don't be shy about asking all your colleagues and acquaintances to link to their sites. The worst they can say is no, and many times they will say yes. Getting more links is important to your search engine rankings, so you can definitely use the help of those that know you.

Using these simple tips to improve your website's search ratings through Search Engine Optimization for Arkansas SEO will revolutionize your website. Remember to be patient and stick with the strategies, and soon you'll see your site traffic skyrocket as more people discover you through search engines and become regular viewers or customers.

Topics: Arkansas SEO, arkansas Search Engine Optimization, arkansas search engine optimization agency