Arkansas Internet Marketing and Arkansas Inbound Marketing Blog

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Posted by Jon Dodson on Thu, Apr 4, 2024 @ 10:04 AM

In today's increasingly competitive digital landscape, having an effective Arkansas Internet Marketing and Inbound Marketing strategy is essential. Google Analytics, a powerful web analytics tool, provides invaluable insights and data that can help you better understand user behavior, make more informed marketing decisions, and ultimately, grow your business. With proper implementation and reporting, you can fully harness the potential of Google Analytics and elevate your marketing game.

In this blog series, we will guide you through the various aspects of Google Analytics, from setting up and configuring your account to understanding and interpreting key reports. We'll dive into topics such as user behavior analysis, goal setting and tracking, advanced segmentation, custom reporting, and much more. Additionally, we'll discuss how to use Google Analytics insights to inform your marketing decisions, optimize your website, and improve user experience, ultimately driving more conversions and revenue for your Arkansas business.

Setting Up and Configuring Google Analytics

Setting up and configuring your Google Analytics account is the initial step toward harnessing the platform's potential. Getting started involves creating an account, adding tracking code to your website, and configuring settings to suit your business objectives. Follow these steps for proper setup and configuration:

  • Create a Google Analytics Cccount: Visit the Google Analytics website, sign up with your existing Google account, or create a new one.
  • Add Tracking Code to Your Website: Once logged in, obtain your unique tracking code and add it to every page of your website.
  • Configure Account Settings: Customize your account settings to align with your business goals, including setting up filters, adjusting timezone preferences, and segmenting data.

Understanding and Analyzing Key Reports

Google Analytics offers a wealth of data through various reports. Understanding and analyzing these reports can help you track user behavior, identify areas for improvement, and optimize marketing initiatives. Here are some key reports to monitor:

  • Audience Overview: Gain insight into user demographics, interests, and behavior.
  • Acquisition Overview: Understand the sources driving traffic to your website and the effectiveness of different marketing channels.
  • Behavior Overview: Assess user interactions with your website, including popular pages and time spent on site.
  • Conversions: Track conversions and goal completions tied to your business objectives.

Setting and Tracking Goals

Goals are a crucial component of Google Analytics, allowing you to track and measure specific actions on your website, such as form submissions, content downloads, or online purchases. By setting and monitoring goals, you can gauge the success of your marketing efforts and make informed adjustments. Setting up and tracking goals involves the following steps:

  • Define Your Objectives: Identify the actions you want to track, such as newsletter sign-ups or completed sales.
  • Configure Goal Settings: In your Google Analytics account, navigate to the "Admin" section and select "Goals." Click "New Goal" and configure the settings based on your desired objective, such as configuring destination URLs or event tracking.
  • Monitor Goal Performance: Track the progress of your goals in the "Conversions" report and make data-driven adjustments to optimize performance.

Implementing Advanced Segmentation and Custom Reporting

Advanced segmentation and custom reporting in Google Analytics enable you to dive deeper into your data and extract insights specific to your business objectives. These features allow you to examine specific subsets of your data, generate tailored reports, and gain a more granular understanding of user behavior. Here's how to leverage these powerful tools:

  • Apply Advanced Segments: In your Google Analytics report view, click on the "Segmentation" dropdown and select or create segments tailored to your marketing goals, such as mobile users, new visitors, or specific demographics.
  • Create Custom Reports: Navigate to the "Customization" tab in your Google Analytics account and click "New Custom Report." Define your report's metrics, dimensions, and filters to extract insights aligned with your objectives.


The power of Google Analytics for optimizing your Arkansas Internet Marketing and Inbound Marketing efforts cannot be overstated. By properly setting up, configuring, and understanding the platform's features, you can drive data-driven marketing success and elevate your business's online presence.

From getting started with Google Analytics to deploying advanced segmentation and custom reporting, every step in this process ultimately serves to improve user experience and conversions on your website. Remember to consistently monitor and refine your strategies based on the insights gleaned from your data, continually pushing your business toward success.

Looking to harness the power of Google Analytics for data-driven marketing success? Look no further than Vertical Studio! Our team of experts specializes in Google Analytics and can help you leverage the power of data to achieve marketing success. Contact Vertical Studio today to schedule your appointment and take the first step toward data-driven marketing success.

Topics: Analytics, google analytics

Harnessing Google Analytics for Arkansas Businesses

Posted by Jon Dodson on Thu, Feb 1, 2024 @ 00:02 AM

In today's fast-paced digital marketing landscape, Arkansas businesses need to stay ahead of the curve by adopting data-driven strategies and leveraging valuable insights to drive growth and success. Google Analytics, a powerful web analytics tool, is key to unlocking actionable data about your website's performance and your customers' behavior. Vertical Studio, renowned for its expertise in Arkansas Internet Marketing and Inbound Marketing, is committed to providing Arkansas businesses with the knowledge and tools needed to harness the power of Google Analytics effectively.

In this comprehensive blog series, we will guide you through the essentials of Google Analytics, exploring how this vital tool can help Arkansas businesses optimize their digital marketing efforts, enhance their online presence, and achieve better results. We'll demonstrate how to implement Google Analytics tracking, analyze and interpret critical performance metrics, and make data-driven decisions to improve website performance and the overall user experience. With our in-depth insights, you'll be well-equipped to transform your digital marketing strategy and drive sustainable growth for your Arkansas business.

1. Implementing Google Analytics for Tracking Performance

Before diving into the wealth of insights that Google Analytics offers, it's crucial to correctly implement tracking on your website. Follow these steps to ensure accurate data collection:

- Sign up for a Google Analytics account: If you haven't already, create a Google Analytics account and set up a property for your website.
- Obtain your tracking code: After setting up your property, access your tracking code by navigating to the Tracking Info section under the Admin tab.
- Add the tracking code to your website: Place your tracking code in the head section of your website's HTML on every page, or use a plugin or tag manager for a more streamlined method.

By implementing Google Analytics tracking, you'll ensure your website's performance data is accessible and ready for analysis.

2. Understanding Key Google Analytics Metrics

With tracking in place, it's time to delve into the data. Familiarizing yourself with key metrics is crucial for effective data-driven decision-making. Here are some essential metrics to understand:

- Users: The total number of visitors to your website within a specified timeframe.
- Sessions: The number of individual visits users make to your site, with each session potentially including multiple pageviews and interactions.
- Bounce rate: The percentage of single-page sessions where users leave without interacting further.
- Average session duration: The average time users spend on your site during a session.
- Pageviews: The total number of individual pages viewed on your website.

Understanding these core metrics will help you interpret the data provided by Google Analytics and identify areas for improvement.

3. Analyzing Audience Segments and Behavior

To optimize your digital marketing strategy, understanding your audience's characteristics and behaviors is crucial. Google Analytics offers valuable insights into the demographics, interests, and actions of your website visitors. Focus on these areas to gain in-depth audience insight:

- Demographics: Access the Demographics report under the Audience tab to analyze the age, gender, and location of your website visitors.
- Interests: View the Interests report, also under the Audience tab, to explore the preferences of your website visitors, broken down into categories such as Affinity and In-Market Segments.
- Behavior Flow: Visit the Behavior section and select the Behavior Flow report to visualize how users navigate through your website, highlighting common paths and exit points.

By analyzing audience segments and behavior, you'll develop a better understanding of your target market and be better equipped to tailor your digital marketing efforts to their preferences, ensuring maximum impact.

4. Evaluating and Optimizing Webpage Performance

Google Analytics offers a wealth of data for evaluating the performance of your website and identifying areas for improvement. Consider these insights to make strategic optimizations:

- Landing pages: Analyze the Landing Pages report within the Behavior tab to identify your top-performing pages and recognize those that may require optimization in content or site structure.
- Site speed: Assess the Site Speed report under the Behavior tab to evaluate page load times and discover opportunities for website speed improvements.
- Mobile performance: Use the Mobile overview report in the Audience tab to compare mobile, tablet, and desktop performance, ensuring a seamless user experience across all devices.

Regularly evaluating and optimizing webpage performance will enhance the overall user experience, boost search engine rankings, and drive increased engagement with your Arkansas audience.


Leveraging the power of Google Analytics is key to optimizing your digital marketing strategy and driving success for your Arkansas business. By effectively implementing tracking, understanding key metrics, analyzing audience segments, and optimizing webpage performance, you'll transform your approach to online marketing and establish a data-driven foundation for growth. Vertical Studio, with its expertise in Arkansas Internet Marketing and Inbound Marketing, is dedicated to empowering your business with the knowledge and tools needed to harness Google Analytics and make strategic, data-driven decisions for long-lasting success in the digital sphere. Embrace the insights Google Analytics has to offer and propel your Arkansas business to new heights in online performance and customer engagement.

Topics: Analytics

7 Things That Google Analytics Tracks on Your Website

Posted by Jon Dodson on Fri, Feb 17, 2023 @ 01:02 AM


Google Analytics is a powerful tool marketers and business owners use to measure the success of their websites, campaigns, and marketing initiatives. With Google Analytics, you can gain valuable insights into the performance of your website, understand how visitors interact with your content, and optimize your campaigns to get the most out of your budget.

If you're looking to get the most out of your website or marketing efforts, using GA to keep track of certain things can help. Here are seven crucial website metrics that you can know with the help of Google Analytics:

1. The Number of Visitors on Your Site in Real Time

Real-time tracking with Google Analytics is a great tool for monitoring your website or app activity. It allows you to quickly assess the success of a new campaign, track the impact of social media shares, and test out any modifications you make to your site. Keeping track of real-time reports can provide valuable insights into the performance of your website.

2. Location of Your Site Visitors

Google Analytics is a tool that allows you to analyze the geographical locations of visitors to your website. You can gain insights into your visitors' location and adjust your content or advertising strategies accordingly. You can view the locations of your visitors on a world map or drill down deeper to view data by country, city, continent, or subcontinent.

3. Audience Interests

To get an idea of what kind of people your audience is made up of, it's best to visit the Audience tab in the menu. From there, you can explore their interests by clicking on Interests and then Overview. This will give you a better understanding of who your viewers are and what they're interested in.

4. Which Channels Drive the Most Traffic 

Google Analytics helps you track which traffic sources are driving people to your website. You can check which social media sites, organic search results, or other sources bring the most visitors to your website. You can use the default channel groupings provided by Google Analytics or create your own groupings to get a better view of your website traffic. By analyzing the data from these channels, you can make better decisions about optimizing your marketing efforts and getting the most out of them.

5. Performance of Marketing Campaigns

Google Analytics provides a way to track the success of your marketing campaigns. You can view information on how much traffic each campaign generates, what percentage of that traffic is converting, and how the different campaigns are performing compared to one another. This data can help you understand which campaigns are the most successful and use that information to adjust your strategies and improve your overall marketing performance.

6. How Users Navigate Your Site

Google Analytics Behavior Flow Reports allow you to trace the path of your website visitors. It reveals a visitor's journey from the page they first land on to the pages they visit next. By accessing the Behavior Flow reports, you can see the series of pages a visitor has gone through during their visit to your website. This helps you to understand the actions taken by your visitors and identify potential areas for improvement.

7. Site Conversion Rate

To view the success rate of your goals in Google Analytics, you must have already configured them. You can look at the rate of each goal individually or by selecting them all together for an overview.


Google Analytics is an incredibly powerful tool that can revolutionize how businesses track, analyze, and utilize the data they collect. It can provide a wealth of insights to help businesses better understand their customers, optimize their website design, and increase their overall success. With its powerful reporting capabilities and intuitive interface, it's no wonder why so many businesses are turning to Google Analytics to help them make smarter decisions. All these make Google Analytics an invaluable tool for businesses of all sizes.

Vertical Studio is your internet marketing and inbound marketing partner in Arkansas. Get the maximum impact from your website! We work with several tools and services to ensure that your website is in a Continuous Improvement Process. If you need Google Analytics implementation, we can help. Get in touch with us today and let’s talk!

Topics: Analytics

What Are the Top Marketing Metrics to Present to CEOs?

Posted by Jon Dodson on Thu, Sep 18, 2014 @ 02:09 AM

Digital marketing departments don't always get the credit that they are due. While the internet has made it easier to measure how well marketing is working for a business, it is still quite difficult to prove how valuable marketing is to the company overall. It can be especially hard to show marketing's worth to the CEO, board members and other executives. Using marketing metrics is a good way to show how useful marketing is. Metrics can also show exactly how much of the company's sales are due to the marketing department.

CEOs are taking more of an interest in marketing than ever before. They want to track the marketing department's progress and see how successful it is. It can be difficult to know what metrics the CEO and other top executives want to see. Choosing the best marketing metrics can be a challenging task. It is important to show how valuable the marketing department is, but it is also important to give accurate reports and data. It is vital that the CEO, CFO and board members be presented with information that is relevant to them.

Most people in charge just want to know how much things cost. They also want to know what the results were from previous efforts and expense. Top Marketing Metrics include how much marketing costs. This includes every cost related to the marketing department, including how much marketing employees are paid, general operating expenses and how much each marketing project costs. Some metrics are useful for deciding how to proceed with marketing projects and strategies. These include cost per page, cost per follower and cost per lead. This type of metric, however, might not be the best Marketing metrics for your CEO and other top executives.

The Most important marketing metrics will demonstrate how valuable the marketing department is to the success of the company. They will also show how much money marketing brings in and how it influences the business as a whole. There are several metrics that are particularly helpful when speaking with a CEO or members of the board. Including these is a good way to get the attention of executives and ensure that they know marketing's value.

  • Customer Acquisition Cost, or CAC, is the total cost of the marketing and sales teams divided by how many new clients were acquired in a given period of time. These costs include salaries for department employees, advertising money, operating expenses, commissions and more. A high cost means that a company is spending a lot on each customer.
  • Marketing Qualified Leads (MQLs) vs goals is an important metric to monitor in case the marketing team has disappointing lead production. If a problem here is caught early, a team can look for new ways to find leads before they fall too far behind projections.
  • Time to payback customer acquisition cost is how long is takes the company, in months, to recover the cost of attracting customers. This is less important for businesses where customers pay only once, particularly in advance. If clients have yearly or monthly fees, the time to payback should be less than a year. That means the company begins to earn money and profit from a new client within a year.
  • Marketing percentage of CAC is how much of the customer acquisition cost goes toward marketing. If it goes up, sales might be low or too much might be spent on marketing. However, spending more on marketing and finding better leads can raise sales. For this reason, it is important to know the context and approach of marketing and sales strategies before deciding the if marketing percentage is too high.
  • Leads over time is easy to track and analyze. A company should have more leads during each consecutive period. If leads go down, there could be problems with sales or marketing.
  • Ratio of customer lifetime value (CLV) to CAC is only used for businesses where customers continue to pay fees or purchase goods. It compares the customer acquisition cost to how valuable a customer is currently. The ratio should usually be higher than three. If the ratio is too high, however, it means the company isn't growing fast enough. More money should then be spent on marketing or sales.
  • Marketing originated customer percentage demonstrates how much business the marketing department brings in. It can also be shown with revenue instead of individual customers. Marketing influenced customer percentage includes any customer that marketing influenced.

It can be challenging to show how valuable marketing is to a company. Higher-level executives and board members are very concerned with how much things cost. They want to see that efforts and expenses pay off in the long run. Using the right metrics when presenting to CEOs and other executives can show marketing's full value to the company.

Topics: Analytics