Arkansas Internet Marketing and Arkansas Inbound Marketing Blog

Growing Your Small Businesses Faster with PPC

Posted by Jon Dodson on Thu, Mar 23, 2023 @ 02:03 AM

As a small business owner, it can be challenging to grow your business and reach new customers without a significant marketing budget. However, pay-per-click (PPC) marketing can be cost-effective to drive traffic to your website and increase sales. In this article, we will explore how to grow your small business faster with PPC marketing.

What is Google Ads PPC marketing?

Google Ads is Google’s PPC marketing platform. It allows you to create ads at the top and bottom of Google search results. When someone clicks on your ad, you pay Google a fee. This fee is called a cost-per-click (CPC).

Google Ads PPC marketing is a great way to reach potential customers actively searching for your product or service. You can target specific keywords and audiences to make sure the right people see your ad.

How to Grow Your Small Business Faster with PPC Marketing

Define your target audience

The first step in using PPC marketing to grow your small business is to define your target audience. PPC advertising allows you to target specific demographics like age, gender, location, and interests. 

By specifying your target audience, you can create more effective PPC ads more likely to resonate with potential customers.

Choose the right keywords

Choosing the right keywords is essential in PPC marketing. Keywords are the words or phrases that potential customers use to search for products or services online. 

By choosing the right keywords, you can ensure that your PPC ads appear in relevant search results. Researching and selecting the most effective keywords can help you reach your target audience more effectively and increase the chances of converting clicks into sales.

Create effective ad copy

The ad copy in your PPC ads should be concise, engaging, and relevant to your target audience. Effective ad copy can help grab potential customers' attention and encourage them to click on your ad. 

Additionally, it is essential to include a clear call-to-action (CTA) in your ad, such as "Shop now" or "Learn more," to encourage users to take action.

Use landing pages effectively

Landing pages are the web pages that users are directed to after clicking on a PPC ad. Effective landing pages should be designed to convert clicks into sales or leads. 

Landing pages should be relevant to the ad copy and include a clear and compelling offer or CTA. Optimizing your landing pages can increase the chances of converting clicks into sales.

Monitor and adjust your campaigns

PPC marketing requires ongoing monitoring and adjustment to ensure that your campaigns are effective. By monitoring your campaigns and analyzing data such as click-through rates, conversion rates, and cost per click, you can identify areas for improvement and adjust your campaigns accordingly. This may involve changing your ad copy, targeting different keywords, or adjusting your budget.

Use retargeting

Retargeting is a powerful PPC strategy that involves targeting users who have previously visited your website or engaged with your brand. Retargeting can increase the chances of converting users into customers by reminding them of your brand and encouraging them to return to your website. 

By retargeting, you can reach users already familiar with your brand and increase the chances of converting them into sales.

To Sum Up

PPC marketing can be a cost-effective and efficient way to grow your small business and reach new customers. By defining your target audience, choosing the right keywords, creating effective ad copy, using landing pages effectively, monitoring and adjusting your campaigns, and using retargeting, you can increase the chances of converting clicks into sales and growing your business faster. 

While PPC marketing can be a complex and ever-changing field, with the right strategy and execution, it can be a powerful tool for small business growth.

Vertical Studio is a Google ads agency can help you create effective PPC campaigns. Get started now.

Topics: online marketing

Unlocking the Potential of Pay-Per-Click with Google Ads

Posted by Jon Dodson on Fri, Feb 24, 2023 @ 03:02 AM


Pay-per-click (PPC) advertising is an easy way for businesses to gain visibility on the internet, especially on search engines such as Google. PPC campaigns are set up to target certain keywords and phrases so that when a person types those words into the search engine, your ad can appear in the sponsored listings for them to see. With PPC advertising, companies can pay only when someone clicks on their ad, making it an effective and cost-efficient way to gain visibility.

Google Ads: A Brief Overview

Google Ads, formerly Google Adwords, is Google’s paid search platform that allows businesses to advertise on the search engine. Google Ads is ideal for businesses that want to target potential customers already looking for their services or products. With Google Ads, businesses pay when their ad is clicked, and they can adjust their bid and budget to ensure they are getting the most value out of their ad spend.

What Is a PPC Campaign?

In a nutshell, a PPC campaign is an internet advertising model in which a company pays a fee each time its ads are clicked. This is a great way to ensure that many people see your ads and that the right people see your ads.

Google Ads is the most popular platform for creating PPC campaigns. With Google Ads, you can create campaigns that target specific keywords and demographics. This way, you can ensure that your ads are seen by those most likely to be interested in your product or service.

Benefits of PPC Using Google Ads

PPC marketing is one of the most effective ways to get your business noticed online. Here are some of the benefits:

1. Quick & Easy Setup

One of the biggest benefits of using Google Ads is that setting up a PPC campaign with the program is relatively straightforward. Businesses don't need to have a sophisticated understanding of technology or marketing and advertising to get started using Google Ads. The platform also offers plenty of resources that make it easy to set up and manage campaigns, so businesses can take full advantage of PPC advertising without consulting outside professionals.

2. Highly Targeted

Google Ads allows businesses to target potential customers accurately and precisely. From targeting customers by their geographical location, demographic information, and interests to targeting certain keywords related to the products or services you offer, Google Ads gives businesses the ability to tailor their campaigns in a way that increases their chances of having a successful PPC campaign.

3. Cost-effectiveness

Since businesses only pay by the click and they can control the cost of each click, PPC through Google Ads is one of the most cost-effective ways to advertise. By setting up the right campaign and targeting the right keywords, businesses can ensure they get maximum value out of their PPC budget.

4. Measurable Results

Google Ads has a reporting feature that allows businesses to measure the performance of their campaigns. With this data, businesses can tell how much they are spending and how much money they make from their campaigns. This allows businesses to adjust when necessary to ensure their campaigns are optimized for the highest return on investment (ROI).


PPC  advertising using Google Ads is an invaluable tool for businesses of all sizes. With the ability to target specific audiences, manage budgets and costs, and track results, businesses can use Google Ads to get the most out of their PPC marketing campaigns. Whether you are just starting out or are an established business, Google Ads can greatly increase your visibility online and boost your bottom line.

Do you need help with PPC in Arkansas? Vertical Studio got you covered. We are an Arkansas-based internet marketing company ready to help you bring the results you want for your business. Get in touch with us today!

Topics: online marketing