How We Work



Web Analytics & Conversion Rate Improvement
Get the maximum impact from your website.
We work with several tools and services to make sure that your website is in a Continuous Improvement Process. Often times we have been able to find ‘buried’ information in a web analytics account that can start to drive improved business results overnight.

Our most common tools and services for web analytics, online marketing and conversion rate improvement include:
  • Google Analytics
  • Google Website Optimizer
  • Google Adwords
  • Bing Ad Network
  • Facebook Ads and Pages
  • Social Media
  • Visual Website Optimizer
  • BT Bucket

...and many more!

The goal of our Continuous Improvement Process is to develop a data driven culture for your business rather than one based on opinion. To do this we will take your online business through the following steps:

  • Make sure your web analytics account is properly implemented to assure you get the most accurate data.
  • Define each business goal for your website - more leads or sales, more qualified traffic,etc…
  • Establish the analytics metrics that will define the success for your website.
  • Create your business’ analytics reporting for regularly scheduled reports.
  • Determine the optimum parts of your website for A/B and multivariate testing.
  • Analyze web analytics data to suggest improvements to online business results.
  • No matter how sophisticated your business is with web analytics, Vertical Studio can help