Search Engine Optimization, better known as SEO, is an essential marketing tool for small businesses in the digital age. It can help increase their visibility, create targeted content, and gain more customers. This digital marketing tool is also a cost-effective way to get more web traffic.
However, you must remember that a local SEO campaign continues even after making your website user-friendly. You must also work with professional SEO services to measure the success rate of your local marketing campaign. They will help you determine your strong points and where to improve to get even more customers.
If you want to enjoy better results, this article will enumerate seven metrics professional SEO services look for to measure how well your SEO campaign has performed.
1. Keyword Ranking
SEO services analyze the business’s keyword rankings in search engine results to determine the local SEO campaign’s success. You must ensure you rank near the top because most people only look at the companies on the first page.
A successful SEO strategy means the business will land on the first page, increasing brand recognition and traffic to its website and physical store and boosting sales. On the other hand, lower rankings mean the SEO campaign is ineffective, and you may need to adjust your strategy.
2. Backlinks
You must include backlinks in your local SEO strategy because they help determine the business website’s strengths. They can also be referrals from complementary business sites or customer reviews.
Professional SEO services analyze backlinks from credible domains to determine their quality and how many sites link to the business’s Google My Business (GMB) page.
3. Engagement Rates
Your SEO campaign’s engagement rates measure your audience's interest in what you offer, how often they interact with your content, and how strongly they connect to your brand. This essential data can help you understand how well your brand performs and how to better engage with your potential customers.
You can also analyze your local engagement rates to help you better understand how well your business is doing in the local market and how to improve your local SEO efforts.
4. Domain Authority
Experts developed the domain authority to measure a website’s potential success in the search engine result pages (SERPs). It’s an essential metric that SEO services use to evaluate a website’s backlinks.
You can increase your website’s domain authority by reaching out for quality links from credible sources. Improving traffic from legitimate websites will also raise your score.
5. Organic Traffic
Besides keyword rankings and engagement rates, SEO services use organic traffic to measure your local SEO campaigns’ success. It’s the website visits that search engine results generate instead of the paid ads. Higher-ranked sites receive more visitors, and this data can help experts create better content and strategies to attract more customers.
You can improve your site’s rankings by monitoring how many people visit different web pages, comparing your rankings against competitors based on keyword terms, and adjusting your local SEO strategies accordingly.
6. Conversion Rates
SEO services use conversion rates to measure the SEO campaign’s success by tracking organic traffic and determining if visits result in leads and sales. These metrics indicate how many people followed the call to action (CTA) button. Moreover, the expert will adjust the campaign if your business has low conversion rates.
7. Traffic Quality and Bounce Rates
Professionals will determine your local SEO campaign’s success by evaluating web traffic quality, like page views, popular pages, and bounce rates. The results will then help them know if your content and keywords are relevant to your visitors.
Conclusion
Running a successful SEO campaign goes beyond implementing it; it also means measuring its performance and adjusting it accordingly. You can get the best results by enlisting the help of professional SEO services.
If your small business needs professional SEO services in Arkansas, work with Vertical Studio! We’re committed to helping companies to get maximum impact from their websites with our high-quality services. Contact us now to discuss your online strategy!