There was a time not too long ago when it was cool to have a website. You didn't need to bother with concerns such as usability, conversion rates (site visitors into customers), and click paths since the internet was nowhere near as competitive as it is today. If you had a site that looked good, you were good to go. Let's face it, if you had an unsightly website you were still pretty good to go. If you actually got some business from your website good. If not, you were sort of pleased with that too. In the beginning a lot of businesses didn't truly think they could profit from their site.
Today the internet supplies substantial options for business sites to expand opportunities, raise their profits and increase their bottom line. For this reason, the internet has actually come to be a fiercely competitive space. In such a competitive atmosphere, you need to understand exactly what works and exactly what does not for your online spend. Without determining KPIs (Key Performance Indicators) you will never give yourself an opportunity to truly understand your online business opportunities.
Determining performance of traditional advertising such as direct mail or post card mailer marketing is achievable but can be somewhat difficult. You can easily say it worked or failed based upon total sales. However, it is difficult to determine the exact information such as what part of the advertisement was efficient, just how frequently individuals considered the advertisement or for how long?
With web analytics, we can easily get a much greater understanding of where and just how successfully you invest your marketing dollars. Web analytics plays a strategic part in determining success and notifying decision makers to susceptibilities within their online efforts. The value of web analytics is not just in its capability to collect and report data. A key value of web analytics is to assist in determining site visitor behavior that presents a basis for "doubling down" on successful outcomes and driving modifications to the site that increase conversions - site visitors into customers .
For businesses that make use of web analytics in this method, 75% raised brand-new website visitors to their websites, 78% enhanced web site visit duration and 65% increased returning website visitors. 83% raised web page views per visit, 68% raised their conversion prices while 64% increased their number of visits per existing consumer.
The value of analytics is not merely in the measurement of the data. However, web analytics provides site owners the capacity to discover actionable insights and act upon the insights of the data. KPIs should drive action! Every KPI we determine must represent action. Developing an efficient web analytics strategy calls for more thought than cash.
Effective, goal driven Internet advertising is impossible without KPIs. Without KPIs, you are just investing in online advertising because it simply feels like the right thing to do. When investing in online advertising because it feels like the right thing to do without KPI's in Web analytics you may as well be throwing your money into a black hole. With defined KPI metrics, you can invest cash based on solid data that makes sense. With KPI's you can make educated decisions about your next strategic moves online.
Web analytics is effortless according to every professional that offers internet analytics services. Go to their web sites and they'll inform you loud and clear that internet analytics is just a "stroll in the park". The truth is Internet analytics can be extremely challenging.
KPIs need to be part of your strategy. Web analytics is not an isolated project within a business. Web analytics must be part of your company analytic efforts. Just as you determine your desired sales and income goals, you must determine your web site KPIs.
KPIs are more about site visitors and Internet strategy than any modern technology. Lots of online marketers shy away from web analytics since it seems like something an engineer would appreciate doing. Web analytics is about determining customer behavior. Web analytics is among the most efficient devices to expand your business online.
Web analytics allows you to turn raw data into actionable insights that can lead to better outcomes. Numerous online marketers construct their own advertising programs based on information about another companies’ marketing history. Do not make this mistake! Exactly what worked for another company is not automatically going to work with your company. When you consider your sites web analytics it allows you to hear from your potential customers within the data from your web site. Build your Internet marketing strategy based on what your web site visitors are telling you they want or don't want in your web analytics data. This data represents the voice of your customer. Are you listening?
Do you know what the KPI's are for your web site? Are you reviewing this critical data monthly to know whether your site is doing what you intended it to do? What are your desired outcomes or goals for your web site that you can measure with Web analytics?
Contact us at Vertical Studio today to discuss how we can help bring efficiencies to your online spend and increase desired outcomes.