Okay, so it didn't fire out of the gate. Clearly not another Netscape... Did you expect it to be?
But a local ad network did just pull in $54 million. That is a success story; especially in this "dead" IPO market.
The 'Local' issue is a very significant problem in the current market and ReachLocal has a good solution. I've often thought about how stronger Local Internet Marketing could play out here in Little Rock, AR. Needless to say, I think it would be a strong media option.
Best of luck to ReachLocal. I would not be surprised if they are hot acquisition target in the very future as Interactive Marketing continues to grow and there are any signs of a economic recovery.