I first saw this video on the blog of my friends at Future Now.
As I was first watching it, I imagined the beggar as typical online business. He is set up and occasionally some revenue trickles in.
You can even imagine his business metrics (you have metrics for your online business too). Possibly, 1 in 100 who passed dropped a coin in his can. And for the sake of ease, let's say those individual coins were dimes. So for every 1,000 people who passed by the beggar made $1.00. Ouch!
So the new words on his sign made the entire difference! He went from a conversion rate of 1% to 5% and it looks like he may have also increased his average donation as well. For the sake of ease, we'll say that patrons began donating two dimes. Now for every 1,000 who passed by he made $10.00!
A few simple words made the whole difference.
How well is your website working for you? Could an improvement in your copy start to make the difference?