We work with several tools and services to make sure that your website is in a Continuous Improvement Process. Often times we have been able to find ‘buried’ information in a web analytics account that can start to drive improved business results overnight.
Our most common tools and services for web analytics, online marketing and conversion rate improvement include:
- Google Analytics
- Google Website Optimizer
- Google Adwords
- Bing Ad Network
- Facebook Ads and Pages
- Social Media
- Visual Website Optimizer
- BT Bucket
...and many more!
The goal of our Continuous Improvement Process is to develop a data driven culture for your business rather than one based on opinion. To do this we will take your online business through the following steps:
- Make sure your web analytics account is properly implemented to assure you get the most accurate data.
- Define each business goal for your website - more leads or sales, more qualified traffic,etc…
- Establish the analytics metrics that will define the success for your website.
- Create your business’ analytics reporting for regularly scheduled reports.
- Determine the optimum parts of your website for A/B and multivariate testing.
- Analyze web analytics data to suggest improvements to online business results.
- No matter how sophisticated your business is with web analytics, Vertical Studio can help