Industry Whitepapers

Download from our collection of whitepapers, including selections generated by manufacturers, software engineers, and online consultants. We'll post new and provocative texts on topics such as SEO, SEM, ROI, CPC - and a lot of other neat acronyms! Learn about testing for copy, image selection, layout and offer. Read about website optimization, On Target traffic monitoring, and Persuasive Copywriting.

Bookmark this page for future referrence or if you'd like to submit a whitepaper, please contact [email protected]

Measuring The Immeasurable: Visitor Engagement by Eric Peterson/Web Analytics Demystified.

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The Problem with Free Analytics by Eric Peterson/Web Analytics Demystified.

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March 2007 Global Survey by Eric Peterson/Web Analytics Demystified.

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The Web Analytics Business Process by Eric Peterson/Web Analytics Demystified.

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Web Analytics: A Day a Month by Eric Peterson/Tableau Software.

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The LEADing Edge: Increasing Qualified Leads Online by FutureNow Inc.

 

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Grabbing Market Share: Marketing In a Recession by FutureNow Inc.

 

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10 Tips to Start Optimizing Your Website by FutureNow Inc.

 

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Small Web Site Investments That Pay Off by Adele Sage/Omniture.

 

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How To Exponentially Increase Conversion From Scratch byOmniture.

 

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Selling Your Marketing Budget to Your CFO by Marketo.

 

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How To Find New Customers by Jeff Ogden/The Fearless Competitor.

 

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The Techie Guide to Google Website Optimizer by Google.

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About Face: A free white paper on Facebook Pages by The Advance Guard.

 

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Google Analytics - A Practical Guide to Implementation byMoreVisibility.

 

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