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Acquiring first time visitors to your website is one of the riskiest endevours in Internet Marketing.  

• Where should they come from?
• How much are they going to cost?
• Can we convert them to buyers or leads?
• Will they ever come back?

In my experience, businesses are very familiar with these concerns.  And these concerns are legitimate.  But often the concern is misfocused.  Typically, businesses are concerned about the traffic itself.  The appropriate concern should be the website itself and the planning that went into how the website would convert visitors into buyers/leads.

If you want to learn more about addressing this for your website, then please join me on Bryan Eisenberg’s webinar on Thursday, October 30 2pm EST.  

Click here to go to the registration form for the webinar.

Tags: Blogs We Love to Read, bounce rate, bryan eisenberg, future now, search engine traffic, Web Analytics, Web Design, webinar, Website Usability

This entry was posted on Wednesday, October 29th, 2008 at 5:12 pm and is filed under Internet Marketing Trends & News, Web Analytics, Web Design, Website Usability, eCommerce Trends & News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.